Digital Transformation: an essential change for the organization to offer greater value to its customers. We think of it as a strategic initiative key, which through technology improves business processes. It has gained more importance during the last two years, highly influenced by the pandemic.
In fact, according to Gartner’s CEO Survey 2021, a large number of CEOs cite digital transformation as a key priority.
More and more organizations are choosing to renew their processes, in order to improve operational activities, with the aim of greater efficiency and better performance.
But what are the different types of this digital transfomation?
Let us start from the processes
How do operations perform their daily activities? The tools that are designated to guide these activities are essential, to define their efficiency. Many organizations have implemented automation to simplify back office tasks, such as those in the legal or finance area.
Transforming a process means trying to improve the quality of service, while also gaining a significant advantage over profits. How? Technology and innovation. But not only. To prepare a solid foundation, leaders who lead change should be able to identify the scores and goals that they would like to achieve, involving stakeholders to understand why they should do so.
Moving on to business and its model
Transforming your business model results in an effective and inexorable change or partial variation of the services that will be offered.
Why should we move to this approach? First of all, to be able to take advantage of new opportunities. Leading organizations that manage to rethink their business structure or model have a real chance to see their profits increase, growth and success.
The transformation of the domain is definitely one of the greatest opportunities for organizations and to trigger their growth.
Although this area does not often receive the attention deserved, it has huge potential. In fact, new technologies have the ability to reorganize and create current products and services, expanding the boundaries of the industry and posing as competitors in different areas. This creates new value to the business.
An example? How not to mention Amazon. The giant has recently added to its services its own streaming platform (Amazon Prime Video), the Audible service for books, not that Amazon Kindle for reading lovers, or even Amazon Web Service (AWS)one of the largest cloud computing/infrastructure services.
We come to the cultural transformation
Choosing, integrating, and leveraging new technology is just one part of digital transformation. A predominant and significant area concerns corporate behavior and culture.
It is not to be underestimated, indeed. Consider that according to research in the Harward Business Review, 91.9% of executives cite cultural obstacles as the biggest obstacle to becoming data driven. It is therefore crucial to trigger this kind of transformation, to make technological change a success.
By involving stakeholders, it will be easier to convince them to adopt the new tools and services, and that if they do, they will have significant advantages.
By encouraging communication, you can better explain why and what data prompted you to make certain choices.
The digital transformation is a real value for the organization, which must necessarily be exploited if you want to trigger growth, demand satisfaction and other tangible benefits.
Don’t miss the chance and keep up with your competitors. Instead, leave them behind at the start line.