Get the most out of
your promotions

Dynamic pricing doesn’t have to be extraordinarily complex, but it does need to be strategic and disciplined, bearing in mind that some items are better candidates for frequent price changes than others that should remain relatively stable, as frequent price changes can generate consumer frustration.

Helping customers choose the right product at the right time

The length of the purchasing cycle and consumer expectations for each set of products are key elements in the pricing strategy. In our opinion, most of the price changes recommended by the algorithms should be approved by the category specialist before being implemented. It is very important to avoid consumer backlash resulting from opportunistic price increases, as happened for some products seen as taking advantage of the pandemic, thus losing customer confidence.

Identify the correct price, to increase margins and free up inventory

When we talk about promotions, the speed and efficiency of the system is everything. The customized platform dedicated to Promotion Planning designed by Axiante Retail, allows you to plan, predict, implement and accurately analyze the entire promotional plan. Adopting this solution allows you to manage the complexities, numbers and promotional diversifications by area or channel and, thanks to an advanced analysis tool, to evaluate its effectiveness.

Latest ideas and insights

11 September 2023

Why a new approach to assortment is needed 

Per ottenere il massimo dall’assortimento è necessario intraprendere un nuovo approccio. Scopri perché.
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A window on workforce planning

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Retailer: the thread that combines prices and promotions

Retailers have an ace up their sleeve that they often choose not to use: finding the right balance that links promotions and prices. In fact,…

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