Increase efficiency with category analysis

To make timely decisions and excel in your own territory, category analysis must provide insights into customer experiences, emerging market trends, information relating to competitors and their marketing activities.

Quickly understand
the consumer demand

The data-driven approach developed with our customers allows us to deepen the evaluation of the various factors that increase or decrease demand for each category. Brand managers and chief customer insight managers can understand what is unique and special, reacting with appropriate repositioning when needed to deliver maximum growth and profitability.

The assortment must be optimized based on consumer demand

No more calendar-based planning, the assortment must be optimized based on consumer demand, updating it frequently to always be optimal. By using customer behavior and performance by store as a database, our customer retailers are able to have more effective assortments by format, department, category and store.

Latest ideas and insights

30 May 2022

A smart sales space with Virtual Reality

Is VR just entertainment? Or can this technology be leveraged by retailers to gain a significant edge? To be successful, retailers must have effective category…
30 May 2022

Shelf intelligence: what it is and why retailers need it

The complexity in the management of the shelf with which you have to juggle a retailer, are certainly not new. We have all seen, for…

Start now the process
to create value

Through the support of our experts, we will help you understand which solutions are best for your organization.

Travel through the
our business units

Each vertical competence is fundamental, and combining them in a multidisciplinary team guarantees a qualitative leap.