The automotive market is undergoing a profound transformation: electric vehicles, integrated connectivity and other automotive innovations, along with ride sharing and new business models.
This makes it necessary to introduce new strategies, different management techniques and renewed professionalism. Digital is reshaping this segment, influencing the purchasing process, transforming operations to be more efficient and sustainable, and allowing organizations to become even more competitive.
New customer-centric business models based on real needs and expectations are entering automotive reality. The players in the automotive sector must necessarily take into account, during this process, three points: customer centrality, agile approach, new business models and strategies.