A smart sales space with Virtual Reality
Is VR just entertainment? Or can this technology be leveraged by retailers to gain a significant edge? To be successful, retailers must have effective category…
Recent times have also tested the world of retail, between the interruptions suffered by the supply chain, the increase in online sales and a change in the demand for purchase at the expense of more discretionary products.
A transformation of strategies
The retail segment, with the volatility of demand, the mix of the digital revolution, the new business models and the change and evolution of the consumer and his needs, is not a simple field of play.
The current economic recovery landscape has led to a growth of competitors with a business focused on consumer satisfaction and operational efficiency, resulting in competitive pressure on prices, and has necessitated the transformation of channel strategies and retail operations.
