Reimagine retail

The retail world is difficult: from the huge pressure of costs, the changing needs of consumers, the fluctuation of demand, the spread of discount that trigger a mechanism of continuous comparison to be able to find the right balance between prices and promotions. That’s why speed and agility are the key to success: they allow you to identify changing consumer habits and product trends, so as to gain a competitive edge.

Emerging from the competition is every retailer’s dream. To achieve this, you need to start thinking not about the points of contact with customers, but about the creation of a journey (in this article we talk about how to meet customer expectations), in which you accompany it to find the desired products. Selecting the right assortment is indeed a fundamental task, although it is considered one of the biggest challenges for this segment (click here to read an article on how to increase sales by eliminating duplicate items). In fact, when the right mix of products is created, it becomes a powerful means, which together with the planning of the store space, is able to incentivize purchases. Retailers often target sales, but don’t stop there: it’s also important, in a market like this, to find the right strategy to convince customers to go back to their stores, guaranteeing the best experience every single time they cross the entrance of a store.
The current economic recovery has led to a growth of competitors with a business focused on consumer satisfaction and operational efficiency, resulting in a competitive pressure on prices, and required the transformation of channel strategies and retail operations.

Some of our latest thinking

11 September 2023

Why a new approach to assortment is needed 

Per ottenere il massimo dall’assortimento è necessario intraprendere un nuovo approccio. Scopri perché.
4 July 2023

A window on workforce planning

Sfruttare al meglio le risorse, ridurre le ore improduttive e ottimizzare la capacità di risposta. Scopri di più sul Workforce Planning
9 June 2023

Retailer: the thread that combines prices and promotions

Retailers have an ace up their sleeve that they often choose not to use: finding the right balance that links promotions and prices. In fact,…
9 May 2023

How retailers meet customer expectations 

Le aspettative dei consumatori sono sempre più complesse e volatili: i retailer come possono soddisfarle? 🔮 Scoprilo nel nostro nuovo articolo.
19 April 2023

How important is a planogram?

Creare il giusto mix di prodotti aiuta i retailer a conquistare i consumatori, riducendo al minimo lo spreco di spazio e garantendo un’esperienza di acquisto…
1 March 2023

What questions for a perfect assortment?

Per ottenere il massimo dall’assortimento, dovresti far in modo di monitorare con costanza le preferenze dei clienti e assicurarti che queste siano allineate con i…