The current volatility and the need to adapt business models to new trends, such as new technologies and the culture of sustainability, are impacting decisively the Fashion & Luxury segment.
All the power of omnichannel and data analytics
More and more organizations are investing in strategies that aim at omnichannel, so as to realize customer journeys complete with points of contact and that overcome the problem of travel retail sales resulting from the pandemic.
The move to online sales is the key strategy for success, as well as data analytics for sales planning and forecasting.
Despite these changes, it will continue the investment to increase the in-store experience, transforming it with digital tools, and making it truly interactive.