Why a new approach to assortment is needed
Per ottenere il massimo dall’assortimento è necessario intraprendere un nuovo approccio. Scopri perché.
More and more organizations are investing in strategies that aim at omnichannel, so as to realize customer journeys complete with points of contact and that overcome the problem of travel retail sales resulting from the pandemic.
The move to online sales is the key strategy for success, as well as data analytics for sales planning and forecasting.
Despite these changes, it will continue the investment to increase the in-store experience, transforming it with digital tools, and making it truly interactive.
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