To make timely decisions and excel in your own territory, category analysis must provide insights into customer experiences, emerging market trends, information relating to competitors and their marketing activities.
The data-driven approach developed with our customers allows us to deepen the evaluation of the various factors that increase or decrease demand for each category. Brand managers and chief customer insight managers can understand what is unique and special, reacting with appropriate repositioning when needed to deliver maximum growth and profitability.
No more calendar-based planning, the assortment must be optimized based on consumer demand, updating it frequently to always be optimal. By using customer behavior and performance by store as a database, our customer retailers are able to have more effective assortments by format, department, category and store.
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